HomeUncategorizedThe Evolution of OOTD: Instagram, TikTok & Past

The Evolution of OOTD: Instagram, TikTok & Past

What Does OOTD Imply?

Again in 2016, when the time period started to peak in recognition, we offered a whole breakdown of what OOTD meant and the way it was used. He Spoke Type founder Brian Sacawa outlined OOTD as, “a standard abbreviation utilized in hashtag kind, totally on Instagram. It’s a variant of WIWT (What I Wore In the present day) and is utilized in a trend context for somebody to point to others what they’re sporting or have worn.”

The time period and hashtag have been initially utilized to selfies and informal pictures taken by buddies. Generally the wearer of mentioned outfit struck an exaggerated pose and typically they acted naturally. The pictures themselves both emulated trend editorial or mockingly satirized trend advertising. Both approach, the outfit was at all times the focal point.

Since then, the time period has developed to embody any outfit, no matter who’s sporting it. OOTD now not has to imply a specific outfit that you’re sporting on that day. It may be any outfit that you’re impressed by proper now. Anybody might be sporting it and it may be from any time limit. The wearer and day now not matter, solely the outfit.

Who Began OOTD?

Once we begin speaking concerning the origins of the time period and hashtag we start wading into some murky waters. As with most conventionally-used hashtags and web jargon, OOTD turned so ubiquitous so quick that its location of first use and the id of who first used it can’t be pinpointed precisely. The time period turned commonplace in 2010 with the second wave of social media platforms like Instagram, Twitter, Tumblr, and Youtube. Type-focused accounts exploded with this technology of social media platforms and OOTD proliferated amongst them and their customers.

OOTD posts grew organically at first, as buddies discovered the time period from different buddies. But, even in these earlier days of social media, traits snowballed rapidly and earlier than lengthy, it turned a trending hashtag on all main social platforms. What began out as a concise phrase to share your model with buddies turned a contest for affect amongst style-focused social media customers. Nonetheless, there remained loads of customers genuinely posting their OOTD in its unique spirit of unfettered inspiration.

In contrast to the OOTD hashtag development, the origins of the official OOTD vacation are clear. Actuality TV star Stassi Schroeder took the mandatory steps to determine Nationwide #OOTD Day as an formally acknowledged vacation in 2018. This wasn’t only a frivolous publicity stunt as Schroeder had genuinely constructive intentions. Now, each June thirtieth is devoted to expressing self-worth by loving the best way you look. So subsequent June thirtieth, go forward and follow some self love with a selfie!

There may be some irony to Schroeder’s rebranding of OOTD however what higher strategy to handle the foundation causes of social media’s adverse self notion issues than by placing a constructive spin on stylized selfies. Getting caught up in OOTD posts could cause a whole vary of adverse psychological points when seen as a normal to attain. Framing the idea as a medium for expressing confidence and pleasure by exhibiting off is the sort of rebranding we expect social media wants.

How The OOTD Hashtag Has Advanced

Not lengthy after the second wave of social media took off within the 2010s, influencer tradition developed as a way for standard customers to capitalize on their giant audiences. OOTD posts turned a most popular technique for influencers to show merchandise they have been selling, changing into a advertising device for manufacturers. On the similar time, social media customers began referring to OOTD hashtag searches for model inspiration. As “likes” turned the forex of social media, OOTD posts turned simply one other device to earn.

Fb, YouTube, Pinterest, and Tumblr have been the social platforms on which OOTD first gained traction as the main visible social networks on the time. Fb, Pinterest, and Tumblr might have had totally different kinds, however all of them centered on the identical fundamental motion – sharing photos. And YouTube was by far the best platform for sharing movies. So it makes full sense that probably the most profitable trend hashtag ever took off on the important thing visible networks of the time.

As a little bit of an apart, it’s value mentioning that the rise of OOTD helped stoke the rise of (and demand for) Quick Trend. Quick Trend retailers benefited from the elevated demand for brand spanking new garments. As a gradual provide of trendy new garments turned extra financially accessible, OOTD posts elevated. Quick Trend firms difficult the connection as they started partaking in advertising campaigns centered round OOTD, additional selling the follow amongst their clients.

In a 2018 article printed by The Guardian, stylist and activist Caryn Franklin warned of the adverse impact the OOTD development was having on all ranges of trend. The article cited a survey accomplished within the UK that discovered roughly 10% of UK residents on the time had bought new clothes solely to put up an OOTD photograph earlier than promptly returning the garments. The style trade exterior of Quick Trend took a considerable hit from this follow on the time. Franklin additionally warned that purchasing garments merely to indicate off on social media was dangerous for trend’s soul, degrading the connection we have now with our garments and denying us the expertise of bonding with them.

By the late 2010s, trend manufacturers and editorials began utilizing the time period within the third particular person. That means that they’d put up photos, both latest or from any level prior to now, of fashions and celebrities in nice outfits. A time period initially indicating one’s personal outfit developed right into a broader designation of any outfit that seemed good and offered model inspiration.

It’s uncommon {that a} social media hashtag turns into a handy shorthand, however that’s precisely what occurred right here. Hashtag OOTD turned so ubiquitous by the late 2010s that the acronym, “O O T D” as a substitute of “outfit of the day,” was utilized in on a regular basis dialog amongst trend lovers.

OOTD on Instagram

OOTD, as each an idea and a hashtag, existed for a while on varied social media  platforms earlier than Instagram actually took off in 2012. After 2012, Instagram was the first residence for OOTD. Simply as with Fb and Twitter earlier than it, Instagram initially used hashtags as a approach for customers to categorize their content material. Essentially the most visible social media platform ever constructed (on the time) turned out to be the perfect habitat for an outfit sharing hashtag to flourish.

Trend social media discovered its residence on Instagram and everybody from informal customers to multi-million follower influencers have been sharing their OOTDs. The Kardashians have been doing it, He Spoke Type was doing it, and chances are high you have been doing it too. Manufacturers and editorials obtained into the sport as properly, even heritage publications like GQ and Esquire began posting them. OOTD turned the definitive trend hashtag of the 2010’s.

On the time of writing this text, there have been 404 million #OOTD posts on Instagram. A scroll by way of the highest trending posts reveals a variety of outfit pictures. There are numerous selfies, posed road images, candid road images, phone-blocking-the-face mirror pictures, editorial model poses, runway model poses, photos of kids taken by their dad and mom, and even photos of canines in garments.

“Match” has change into the brand new shorthand for Outfit lately amongst trend lovers and editorials on social media. The time period OOTD has been changed with Large Match, Match Verify or simply Match. The thought is identical, although, and it’s actually only a additional abbreviation of the time period. It’s a frequent incidence within the English language the place the colloquial utilization of a phrase will get shorter over time whether it is used steadily sufficient. All of us simply get bored with saying the identical factor again and again. The evolution of Match is a testomony to the endurance of the OOTD idea.

OOTD on TikTok

TikTok is the brand new frontier of trend social media. Customers have taken to the platform to share, talk about, and discover trend for years however manufacturers and editorial have but to actually determine it out. Fast snippets of video and micro-stories are a more difficult medium for trend than pictures. But on a regular basis customers, and more and more influencers, are having no bother in any respect getting traction by merely sharing their outfits.

TikTokers are utilizing soar cuts to indicate step-by-step progressions of their outfits, typically with the “throwing it on” method. Others are doing runway model walks and poses. They’ll choose to indicate their match dubbed with music or they will clarify their decisions to their viewers. The good thing about audio has opened up a brand new world of discussing model on social media. Whereas Instagram has had audio/video for a very long time, its interface just isn’t as seamless as TikTok.

The most recent evolution of OOTD on TikTok is GRWM, or Get Prepared with Me. The thought is identical however, being a video format, it’s centered on placing collectively an outfit and sometimes explaining the reasoning behind it. That is very a lot a user-driven hashtag, rising organically as OOTD did a decade in the past.


OOTD was one of many earliest hashtags used to share trend concepts and inspiration on social media. It has caught round and developed over the previous decade, enduring in varied types of Match and different acronyms like GRWM. No matter the way you phrase it, the spirit of sharing trend has remained the identical – customers posting pictures to encourage and search approval from their communities.

Company pursuits tried to co-opt the time period and lots of customers obtained carried away on the peak of the development. OOTD might have contributed in some half to the rise of Quick Trend and had detrimental results on the style trade. Nonetheless, the web impact was completely constructive. It’s simple to label the development as simply one other “take a look at me” second on social media however for real customers it was by no means about them, it was concerning the match and the love of neighborhood.

The literal which means of the phrases Outfit of the Day have been changed with the spirit of inspiration adopted by the time period OOTD. It has broadened the utilization of the acronym to transcend id and time. Any outfit worn by anybody ever might be an OOTD. The thought behind sharing outfits is, and at all times has been, inspiration to assist others discover their very own private model. OOTD, in all its types and hashtags, represents the elemental alternate of favor on social media.



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