The Viktor & Rolf FLOWERBOMB fragrance has a brand new face with the mannequin, actress, and writer Emily Ratajkowski. The posh scent’s marketing campaign starring the brunette will drop later this month. In a promotional picture, she will get her closeup sporting a ruffled pink design paired with a messy updo coiffure.

FLOWERBOMB is an iconic scent with a narrative that has been inspiring ladies for over 18 years. Since first launching in 2005, this beautiful perfume has remained one of many high selections for girls around the globe. It’s a high 10 perfume for girls within the US and a high 15 scent for girls within the UK. 

A lot of what represents femininity is delicate. I like that FLOWERBOMB is about energy as a lot as it’s about femininity.

Emily Ratajkowski

Viktor & Rolf Flowerbomb Fragrance Announcement

Emily Ratajkowski additionally stars in Viktor & Rolf’s FLOWERBOMB fragrance movie, a vibrant exploration of self-transformation and empowerment. Directed by Torso Options with pictures by Inez & Vinoodh (the pictures duo additionally shot the model’s Good Fortune scent), the charming story contains a glitchy explosion of flowers. It encourages viewers with the tagline: “Unleash your fem-power.”

“Now we have admired Emily Ratajkowski for a very long time and we’re pleased to welcome her to the Viktor & Rolf household. As her work clearly testifies, Emily is a multifaceted expertise. Her wide selection of qualities and abilities make her into the proper embodiment of FLOWERBOMB.” state Viktor Horsting & Rolf Snoeren, founders and inventive administrators of Viktor & Rolf

Emily Ratajkowski additionally attended Moet & Chandon Vacation Season celebration occasion held on the Lincoln Heart in New York Metropolis late final yr. She wore a cowl-neck costume with an ombre impact going from gentle lilac to deep maroon with gold detailing. The supermodel paired the look with gold strappy heeled sandals. For extra of Emrata, verify her out in ski model for Michael Kors x ellesse assortment.