Bella Hadid has teamed up once more with ABOUT YOU, and their spring-summer 2023 collaboration will encourage Y2K fanatics all over the place. The gathering consists of 58 items that showcase the supermodel’s iconic type and have three distinct themes: “Courtcore Realness”, “The Easy Life”, and “Stunt Woman Evening Out”.
For the marketing campaign pictures, Bella Hadid x ABOUT YOU drew inspiration from the “sleaze aesthetic” development of the early 2000s, capturing Bella in mattress whereas showcasing her cropped vest, purple printed wrap gown, knit prime, and shiny leather-based jackets. The general impact emphasizes the mannequin’s easy type and captures the period’s spirit.
Bella Hadid x About You Spring/Summer season 2023 Marketing campaign
With latest campaigns for manufacturers reminiscent of Louis Vuitton and Victoria’s Secret, in addition to her continued spring 2023 collaboration with ABOUT YOU, Bella Hadid is a drive to be reckoned with within the trend world.
The primary theme, “Courtcore Realness”, channels Bella’s fondness for tennis with clear, minimalist designs impressed by the outfits of tennis legends of the 90s and 2000s. Unfastened knit hoodies, high-waisted jersey tops, and outsized sports activities pants create sporty but trendy appears which can be good for the transitional season.
The second theme, “The Easy Life”, is extra romantic and playful, that includes basic examine patterns and woven materials in cream and rose. Small particulars reminiscent of angel wings, butterfly prints, ruffles, and lace functions add to the whimsical nature of the items, casting a nostalgic look again to the USA of the noughties.
The third theme, “Stunt Woman Evening Out”, is attractive and rebellious, with racing leather-based jackets, cool miniskirts, and denims with an acid wash impact that pays tribute to the stunt ladies of the early 2000s. Low-waist pants with daring metallic belts and shiny purple accents add to the journey and sexiness of the items, whereas sporty striped patterns replicate the motocross development of the period.
