Louis Vuitton’s males’s spring 2024 present has turn out to be, no doubt, some of the talked-about occasions of males’s style week. It’s no shock both—that is the very first present from the newly named inventive director Pharrell Williams, the multitalented report producer, rapper, singer, songwriter, and designer.

Because the successor to Virgil Abloh, many have been vocal about Williams’s appointment at Louis Vuitton because it was introduced in February—both enthusiastically awaiting his work, or rallying behind the names in style they wished had gotten the chance as an alternative. However that is hardly the primary time Williams has been concerned with style: in 2004, he co-designed a line of eyewear with Marc Jacobs at Louis Vuitton, adopted by a 2008 jewellery venture with the megahouse. Subsequent got here collaborations designed in partnership with Adidas, Moncler, and Chanel, together with a capsule assortment he created alongside the late inventive director Karl Lagerfeld in 2019. He additionally cofounded Billionaire Boys Membership with Nigo in 2003. All that apart, Williams’s appointment marks the primary time a determine from the world of music has taken on such a high-profile position in style.

Right here’s the whole lot it’s good to learn about Louis Vuitton’s males’s spring 2024 present, which happened outside, on Pont Neuf bridge in Paris on June 20.

Damier Is Again

Days earlier than the present, Williams debuted his first Louis Vuitton marketing campaign as inventive director, that includes a pregnant Rihanna wielding armfuls of Speedy baggage, silver chains, and an undone button-down lined in shadowed checkerboard print. The look spoke volumes, particularly for LV devotees. ​​Damier—the model’s model of checkerboard print first launched in 1889—is again, with Williams utilizing the sample in radical new methods. It lined the Pont Neuf bridge in a blanket of pillow-y, pale yellow carpeting that served because the runway. Nevertheless it was additionally seen on jean jackets, longline coats, slouchy mushy fits, and in hues of vivid yellow, sensible blue, navy, and deep inexperienced.

Equipment Had been Every part

Williams has made it clear that the equipment are as essential because the clothes right here. Matthew Henson styled the present with embossed backpacks, little spherical sun shades, chunky black beanies, structured emblem berets, camo sq. sun shades, and cargo pocket baggage—whereas a number of open-air golf carts drove the size of the runway with the model’s signature baggage trunks on their flatbeds. Williams clearly has an eye fixed for particulars, with little chunky scrunched socks that recalled a kawaii ’90s Fruits journal vibe. Other than that, even the clothes was accessorized: with beaded crystal coats; shimmering, ladylike, embroidered fits; pearl chains; necklaces, and even pearl-trimmed sweatsuits. Fashions held a number of baggage without delay; gold top-handle trunks, Speedies nestled within the crooks of their arms. They had been additionally decked out in rolled-up blankets and flowing trapper hats. Williams was seeking to dandy tradition as inspiration, citing “the angle of the dandy… a loosely autobiographical tailor-made silhouette tailored in a recent method to suiting and encrusted with pearls and crystals,” within the present notes.

Camo Is Right here to Keep

Aptly titled “Damouflage” by Williams, this new print is a mix of Damier and traditional camouflage—barely pixelated and a bit distressed. The sample was a spotlight of the gathering, with Williams taking his closing bow in yet one more model of it. Just a few of the Damouflage moments that opened the present had been splashed onto utilitarian-style rain boots, a laser-cut trench coat. and crossbody baggage and trunks. The look was really in every single place, and was very distinctly Pharrell.

Meet the New Lover Brand

There have been many playful motifs inside this assortment, together with blue denims embroidered with designs from Black artist Henry Taylor. Additionally on show: a brand new tackle the traditional Louis Vuitton emblem splashed throughout leather-based bomber jackets that mixed the traditional “LV” monogram with the phrase “lovers.” “LVers is a way of thinking: heat, properly being and welcome-ness. It’s the tradition of a worldwide group linked by an appreciation for the core values of the maison,” learn the present notes. The gathering was additionally co-ed, with a couple of feminine fashions sprinkled right here and there, sporting striped leather-based rugby polos and slouchy, mushy fits. General, Williams introduced an eclectic sense of youthfulness, filtering the Louis Vuitton model codes via his personal private fashion lens. “I’m a inventive designer from the angle of the buyer,” he informed The New York Occasions forward of the present. “I didn’t go to Central Saint Martins. However I positively went within the shops and bought, and I do know what I like.”

The Present Was a Celebration

All through the presentation, new Williams-produced songs together with “Pleasure (Unspeakable)” had been carried out by the Virginia-based gospel choir Voices of Hearth. “Chains & Whips” by Clipse—whose members, Pusha T and No Malice, walked the runway—and a observe titled “Peace Be Nonetheless”, that includes piano performed by Lang Lang had been additionally carried out stay. As an alternative of taking a standard closing stroll, the fashions got here out in a single massive group adopted by Williams, sporting his personal Damouflage creation and wiping tears from his face. Subsequent got here his crew at Louis Vuitton, who embraced their new inventive director, clapped, and sang together with the choir. Each Jay Z and Rihanna gave a standing ovation—and the previous gave an unique efficiency after the present. Naomi Cambell wore a customized monogrammed leather-based bra and mini skirt with massive zippers. General, the finale cemented an emotional and optimistic debut from a vivid cultural power.