Within the early 2000s, Hofmann based her personal label, providing handmade silk items that she bought in boutiques. “I might draw, I might sit, I might paint,” she says of the one-of-a-kind prints and patterns she created throughout that point. By 2005, these designs had been being mass-produced on sweatshirts and different materials. “That developed right into a broader gross sales and distribution functionality as a result of I am not making every thing by hand,” she stated. “Then I launched swimming [in 2008]”. It marked a turning level for the model, whose printed swimwear and resort attire would grow to be iconic for the following decade.In the present day’s celebrities, together with Paris Hilton and Nicole Richie, put on clothes by Hoffman, the model’s Miami Swim Week Style present featured in an episode of MTV hills spin off MetropolisMarla Hoffman’s work could be seen in every single place.