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JW PEI Cofounder Talks Fave New Products & Wishes For The Lunar New Year


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It’s time to rejoice the 12 months of the Dragon by taking a deeper have a look at one in all our favourite AAPI manufacturers: JW. lunar New 12 months February tenth With the rising success of JW PEI, we thought now can be the right time to interview Stephanie Li, one of many co-founders of this celebrity-favorite model.

To start with, after we say celebrity-loving, we imply celebrity-obsessed. Because it was based by Lee and her husband Yang Pei in 2018, it has been featured on celebrities together with Hailey Bieber, Gigi and Bella Hadid, Emily Ratajkowski, Anne Hathaway and extra in his arms. latest, selena gomez On the Golden Globes, she paired an embellished Gabbi bag with a Giorgio Armani Privé costume.

We’re very pleased with having such a loyal celeb following. Due to this, our model and elegance are acknowledged globally.

Stephanie Li, co-founder of JW PEI

However the model has additionally gained the hearts of editors, avenue model stars and style lovers around the globe. Designed for each style lover, this cult shoulder and high deal with bag is constituted of recycled plastic and begins at $39. The Chinese language New 12 months coincides with JW PEI’s Valentine’s Day sale, so for a restricted time, you may get 15% off choose types, like Selena Gomez’s $129 Gabbi bag. Code 24LOVE15. Chinese language New 12 months simply obtained higher. So learn on, decide up your individual JW PEI bag, and listen to Li’s voice.

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What does Chinese language New 12 months imply to you?

“It is a time of reflection, household and celebration of our heritage. As an Asian Pacific American model, we embrace the wealthy tradition of the 12 months of the Dragon. Hopefully we are able to incorporate some components Lunar New 12 months integrated into our designs Resonates with the vacation spirit. ”

Are there any particular types you suggest for Chinese language New 12 months outings?

“We love our crystal baggage, which are available in two pink types, excellent for Chinese language New 12 months: mini abacus bag and our signature Gabby bag (That is additionally selena gomez favorites! )”

Are there any new baggage that you just’re notably enthusiastic about?

“We’re excited to launch Mullen within the again, embodying the heat and love of Valentine’s Day. That is the true embodiment of magnificence and romance! The center-shaped silhouette options an alluring pink crystal design. It embodies the essence of JW PEI’s dedication to stylish, timeless style.

“When you’re searching for a extra basic model, we have additionally simply launched two shoulder baggage: Jana and Harley bag, each excellent for on a regular basis styling. ”

Do you may have a message for New 12 months’s buyers in JW PEI?

“Sure! A heartfelt want to all JW PEI followers, a contented new yr and all one of the best. Thanks for being part of our journey. Could the brand new yr carry you happiness, well being, and the chance to specific your self by means of our collections Your distinctive model.”

The place do you hope JW PEI will develop in 2024?

“In 2024, we’ll additional increase our footwear enterprise and plan to launch a whole ready-to-wear assortment. We have now additionally been exploring opening pop-up shops and even everlasting retail shops in SoHo, New York. By means of these shops, we can present our The neighborhood presents thrilling new experiences.”

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