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Well-liked content material creator Kai Cenat just lately revealed in a dwell broadcast that he had certainly signed an settlement with Nike, “Now we have formally grow to be a member of the Nike household. This has been a very long time coming.”
Cenat has gained loads of consideration over the previous few years, profitable Streamer of the Yr twice and internet hosting celebrities like Nicki Minaj, Offset, 21 Savage, and extra on his streams.
Whereas particulars of the partnership haven’t been disclosed, Senat seems to be a part of Nike’s efforts to broaden past sports activities. This might be Nike’s first contract with a streaming media firm.
Throughout the dwell broadcast, Senat hinted at plans to do “one thing huge” with Nike at an upcoming dwell occasion in Las Vegas. He’s additionally making ready to compete within the NBA All-Star Sport with Shannon later this month, the place he’s anticipated to put on Nike gear.
Kai Cenat broadcasts that he has formally signed with Nike 🎉 🍾 pic.twitter.com/82UOA4iQzf
— RiichStoneMedia (@RiichStoneMedia) February 10, 2024
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