light monster and Jenny from Blackpink Becoming a member of forces once more for “Jentle Salon” collaboration.The third collaboration between Korean progressive corporations Eyeglasses and Sun shades Manufacturers The worldwide recognition of Korean pop music has introduced with it whimsical designs.

Jennie for Light Monster Jentle Salon 2024 Assortment

The marketing campaign, shot by Petra Collins, depicts Jennie because the embodiment of the gathering’s trendy design and girly enchantment. This season, a complete of eight eyewear types with completely different types stand out.

Within the photographs, the Blackpink member will be seen sporting a draped costume and sporting Rapunzel waves. Jennie not solely launched a brand new Light Monster sequence, but additionally appeared on cowl Korean model of “Trend” and embrace the retro aesthetic Calvin Klein Newest Denim gather.

Eleven detachable charms and temple designs echo the nostalgic really feel of hairpins, including a layer of customization and sentimentality. Harmless and playful patterns equivalent to teddy bears and bows are reimagined via a classy lens.

“Jentle Salon” can be launched on Could 1st and guarantees to have a worldwide footprint, with pop-up shops in 13 cities around the globe.