It in all probability is smart that Victoria’s Secret would rent Mikael Jansson to shoot their promoting marketing campaign.The collaboration started in 2023, when the Swedish style photographer was appointed unique vs angel (Together with Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel) Once more Be a part of fingers to take part within the Victoria’s Secret (Victoria’s Secret) idol occasion. Jensen was rehired because the US lingerie retailer’s “Victoria’s physique” sequence and returns once more, this time in the summertime of 2024. Stylist Emmanuelle Alt joins the group and we’re whisked away to a tropical vacation spot for a sequence of sun-soaked photographs. Gigi Hadid, Paloma Elsesser, Emily Ratajkowski and Tina Kunakey all through the marketing campaign The occasion was spent strolling on the seaside and strolling across the surrounding space, which in the end made us wish to e book a summer time trip stat.
Learn the reactions from theFashionSpot discussion board members beneath:
“Good synthetic intelligence,” mentioned Tony Algren The second the marketing campaign failed.
“Victoria’s Secret did not even strive, that ‘present’ final 12 months sealed their destiny. Hopefully gross sales are good as a result of their advertising and marketing is in all places. city style.
The impression just isn’t good both skyrocketing: “Hopefully women receives a commission properly for sporting this low-cost, ugly trash. Alt and Jansson ought to be ashamed.”
“That is Victoria’s Secret, do individuals anticipate something totally different?” requested blue orchid. “I am confused by this disappointment.”
“If somebody advised me this was the following factor sports activities illustrated I am going to belief them on the swimsuit challenge,” interjected tiger rouge.
Nevertheless, not everyone seems to be so upset. “Contemplating that I get blissful comparatively simply, I like that. Mikael Jansson’s picture of Gigi kneeling on the seaside is gorgeous, as is the picture of Emily holding a palm leaf Very fairly too. The colours and Jansson’s lighting are beautiful and I can positively spot a few of Emmanuelle Alt’s signature seems all through. Thumbs up from me! Vogue 28.
Are you a fan? Try extra of the Escape to Summer time Victoria’s Secret marketing campaign and be a part of the controversy on the FashionSpot boards, right here.
