After changing into artistic director of Alaïa in 2021, Pieter Mulier has fronted most of the Parisian vogue home’s greatest fashions in its promoting campaigns.Actions from the outset included individuals from Mona Tugade and Anna Ewers arrive Anok Ai and Kaia Gerber.The Belgian designer made a splash earlier this yr with Supermodel Gisele Bundchen 2024 Winter/Spring Occasion Installments. Now, for Summer season/Fall 2024, Mulier has tapped model-of-the-moment Loli Bahia. The French great thing about Algerian descent poses for the lens of photographer Sam Rock. Designed by business darling Aleksandra Woroniecka (who stars within the present marketing campaign) Versace, Saint Laurent and Chanel) poses in Rock’s pictures studio, displaying Mulier’s Alaïa collection in opposition to a stark white background, shot in crisp black and white.
Learn the reactions from theFashionSpot discussion board members under:
“Stunning. I’ve all the time liked Pieter Mulier’s Alaïa marketing campaign. So subtle and charming, Matthieu Blazy ought to take be aware. Kansai The second the marketing campaign exploded.
“Muriel’s garments are horrible, however his marketing campaign is nice! Very Farida [Khelfa] combined with sade [Adu] coding! Wonderful! Lola 701 enthusiasm.
wave Merely describing the occasion as “wonderful!”
“So lovely! Beloved every thing about this occasion, together with the garments. Sam Rock by no means disappoints and Pieter Mulier is considered one of my favourite designers in the intervening time. His garments are beautiful. thinker.
share the identical degree of enthusiasm Vogue 28: “Completely love this. It is all about simplicity and the way stark, clear and clear it’s. We have all the time liked Pieter Mulier’s Alaïa, from the design to the marketing campaign, and this time is not any exception.
Study extra about Lolia Bahia and be a part of the dialog because the face of Alaïa’s Summer season/Fall 2024 marketing campaign, right here.
