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By now you will have observed that issues look somewhat completely different right here.
Within the first half of 2024, our crew has no solely Create free sources weblogwhich posts shoppable clothes concepts each month wardrobe reportor help a person’s type journey one-on-one Wardrobe Reboot Digital Styling Course – We’re already additionally Have been redesigning the web site.
consequence? Bringing you a sooner and simpler navigation expertise.
When you’re right here, you understand that the “look good, really feel good” connection is actual. By the top of final yr, we realized we weren’t doing our greatest with the web expertise. The Model Girlfriend web site wants an old school makeover.
With one aim in thoughts – to make navigation simpler than ever for you – we basically rebuilt the location from the bottom up. consequence? A cleaner, extra streamlined expertise, from studying the weblog to buying the most recent merchandise from Crew SG, to investing in your styling journey with paid merchandise or premium experiences.
The brand new Model Girlfriend is quicker than ever, even with adverts showing on the web page, photos load lightning quick.
Whereas we’re on the subject: I will not apologize for including show adverts to the location – it was a enterprise determination that helped maintain unbiased publishers like SG within the wake of Google algorithm modifications that severely impacted Practical—however I do need you to know that we have listened to your suggestions and labored laborious to discover a blissful medium for the brand new format.
Right here’s a listing of issues to look ahead to when exploring your new girlfriend type:
New fonts and barely tweaked coloration palette to enhance accessibility
It is very important us that the web site will be learn clearly by everybody on any gadget. To do that, we have made a slight tweak to the blue, crimson, and pink coloration scheme (you most likely will not even discover) to make sure it is simple for everybody to scan.
We even have new typography in DM Sans, which I like to think about as Ryan Reynolds font. It will not be flashy, nevertheless it at all times appears to be like good, and that is all that issues.
A homepage that encourages discovery
We need to make it simpler than ever to discover each nook of the location instantly from the house web page. I believe we have achieved this by showcasing extra sources that had been beforehand hidden or laborious to seek out, corresponding to type and sweetness guides grouped by age.
This, coupled with an improved search expertise, will hopefully encourage us to spend extra time with them every week.
Higher cellular expertise
This was a type of “ugh” moments, however for a very long time I prioritized how an internet site would look on a pc fairly than how it might look on a telephone. However I do know that is how most individuals in our neighborhood go to SG.
So this time, we ensured a cellular viewing expertise. Fonts are crisp and clear even on the smallest screens, and improved drop-down menus make it simpler to change between components of the location.
Keep tuned for extra
The web site relaunch comes at a time of change for companies like Model Girlfriend. We have at all times been on the dropping facet within the warfare with search engines like google that prioritize bigger websites (assume: search The very best pants for athletic legs Return outcomes from Forbes and even CNN? Greater than SG) This makes it troublesome, if not inconceivable, to get in entrance of extra individuals such as you.
Subsequently, We additionally take this chance to regulate our editorial technique to maintain tempo with the occasions. We’re by no means going to be the #1 search consequence for “greatest males’s pocket t-shirts,” and let’s be trustworthy, our crew is not interested by producing that sort of content material anyway.
Perhaps it’s as a result of the phrase “content material” makes me cringe. Content material is one thing that synthetic intelligence can produce. Tales are issues individuals write. We constructed an viewers that listened to the present voice Model Girlfriend – first my very own crew, then a complete crew of wonderful ladies who’re passionately concerned in serving to males look, really feel and act their greatest.
So you may count on extra roundups of fashion inspiration and fewer specific “that is how one can put on this or that” options. We imagine we are able to present extra assist with wardrobe report (9 shoppable gadgets for $9 per thirty days) wardrobe rebootyou may join with a member of our crew to debate your type objectives and obtain a 100% custom-made digital type plan that features a buying record and outfits tailor-made to your life-style, physique, and finances.
If Model Girlfriend’s style sources have been useful to you, I encourage you to discover these nice choices. Each of those choices are nice if you wish to present your help for Model Girlfriend along with your pockets, as a result of truthfully, I haven’t got the power to begin Substack.
There’s nonetheless some behind-the-scenes work to be achieved – we’re fascinated with storytelling and how one can higher interact you, the Model Girlfriend neighborhood, extra instantly within the firm’s mission.
Within the meantime, I hope you discover the brand new website simpler to navigate, and that you end up discovering tales you’ve got by no means learn earlier than, or contemplating nice merchandise you won’t have identified existed earlier than.
When you see any room for enchancment, or have concepts on how we are able to higher serve you, please be happy to get in contact good day@stylegirlfriend.com. I like listening to from you.
Megan
Founder, Editorial Director
