Nike has launched a brand new marketing campaign known as “Successful Is Not for Everybody” forward of the Paris Olympics.

The occasion begins with a brief movie titled “Am I a Unhealthy Man?” Narrated by Willem Dafoe. These embody high athletes similar to Giannis Antetokounmpo, LeBron James, Serena Williams and the late Kobe Bryant. The movie emphasizes that there is nothing incorrect with attempting to win, particularly on the worldwide stage. Not like Dafoe’s Inexperienced Goblin, desirous to win would not make you a villain.

“That is about celebrating the voices of athletes,” mentioned Nike Chief Advertising and marketing Officer Nicole Graham. “It is a story about what it takes to be the most effective. A legacy that has but to be shaped. And a dream that may come true.

The marketing campaign emphasizes Nike’s mission: “You probably have a physique, you might be an athlete.” Graham added, “‘Successful Is Not for Everybody’ exhibits that anybody generally is a winner if they’re keen to place within the work By.”

Try extra photographs from Nike’s “Successful Is Not for Everybody” marketing campaign beneath.