Bose has launched a brand new marketing campaign known as “Hear It All.” All The Time” brings collectively a bunch of in style musicians to showcase their love for music.

The occasion provides you a behind-the-scenes have a look at artists like Tyla, Central Cee, BLACKPINK’s Lisa and Don Toliver of their dressing rooms getting ready for the massive second.

The centerpiece of the marketing campaign is a industrial that premiered through the MTV Video Music Awards, that includes every artist carrying the brand new Bose Extremely Open earbuds.

The quick movie highlights the headset’s superior know-how whereas exhibiting the artist preparing for a efficiency.

By partnering with these international music icons, Bose continues to place itself as a number one innovator in earbuds and headphones because it appears to be like to seize market share from Beats, Sony and Apple.