When celebrities get a facelift, they hold it quiet. When Tiffany & Co. does, they throw the most important celebration of the week. And so it was, one cool night in New York Metropolis: mega-celebrities like Pharrell Williams, Hailey Bieber, Zoë Kravitz, Florence Pugh, Michael B. Jordan, Anitta, and the singularly named Jimin (of BTS) descended on Fifth Avenue to fete the legendary jeweler’s revamped authentic location, which is now identified merely as “The Landmark.”

“That is really very emotional for me,” mentioned Alexandre Arnault, the 29-year-old luxurious scion who serves as Tiffany & Co.’s govt vice chairman, noting that the diamond mothership hasn’t been transformed since 1940. “We tried to maintain the surface as true to what it was when the shop was based,” focusing as an alternative on a complete revamp of its 10 flooring. Now, the placement features a personal membership; a sequence of video installations; a world-renowned artwork assortment with works by Damien Hirst, Julian Schnabel, and Anna Weyant; and naturally, a ton of glittering stock.

The brand new area designed by famend architect Peter Marino additionally holds a jaw-dropping array of Tiffany & Co. icons, together with the aqua Jean-Michel Basquiat portray featured within the model’s 2021 advertisements with Beyoncé and Jay-Z, a brand new model of the legendary 128.54-carat Tiffany Diamond seen on Girl Gaga on the 2019 Oscars, and a duplicate of Audrey Hepburn’s little black costume from Breakfast at Tiffany’s, created by Hubert de Givenchy in 1961. (The unique remains to be within the designer’s archive, although Paramount Photos owns one other. A 3rd was auctioned by Christie’s in 2006 for about $860K—or 40 Elsa Peretti x Tiffany bone cuffs.) The couture copy is a part of “The Audrey Expertise,” which showcases floor-to-ceiling pictures and outtakes from the movie, together with a soundscape of Moon River recordings in all their jazzy, old-school splendor.

“I keep in mind coming right here for the primary time once I was 18 years outdated,” mentioned Gal Gadot, who slashed by means of The Landmark’s opening ribbon with Arnault and CEO Anthony Ledru whereas sporting eight (!) items from the model, together with a $71K diamond necklace from its ultra-modern HardWear vary and the basic bean earrings beloved by Candy Sixteen celebrants worldwide. “The primary time I got here right here, I used to be 18 years outdated and with my finest buddy from Israel,” she added. “We had been making an attempt to stroll on the cobblestones in heels by Central Park—not an ideal concept on the time!—after which I got here all the way in which to Fifth Avenue to see if I may very well be like Audrey Hepburn. I idolized her, in fact, and I assumed, ‘Might I ever be in a film like that, too? Can I discover the identical type of magic right here?’” Her breakout movie, Surprise Girl, earned practically $1 billion worldwide—so yeah, she’s most likely received a shot.

For these of us nonetheless chasing the dream of sporting a tiara whereas noshing on a croissant, The Landmark has some encouraging information: They’ve not solely replicated the window tableau the place Hepburn endorses carbs, however they’ve additionally up to date the Blue Field Café helmed by Daniel Boulud—framed by just a few hundred Tiffany & Co. bins dangling from the ceiling. It’s nearly as if The Landmark is supposed to compete with escapist social media-friendly outings just like the immersive Van Gogh exhibit. In case you’re concerned with an precise museum expertise, works by fashionable masters like Jeff Koons, Jenny Holzer, and Rashid Johnson are not-so-subtly scattered all through the area, together with classic lamps by Louis Consolation Tiffany himself.

“It’s not only a place to buy, you recognize?” Gadot mentioned with a smile as she twisted one of many diamond T rings on her finger. “It’s actually additionally a spot to dream.”

Beneath, a glance inside the brand new New York establishment and its opening celebration.