Fendi takes us on a celestial journey with the launch of the Fendi Astrology 2023 assortment, modeled by supermodel Irina Shayk. Drawing inspiration from their iconic spring-summer 1993 runway assortment designed by Karl Lagerfeld, the Italian vogue powerhouse presents a fascinating new marketing campaign for the summer season captured by Steven Meisel.

Fendi Astrology 2023 Marketing campaign

In its spring 2023 marketing campaign, Fendi showcased an array of contemporary class. Nonetheless, they transport us to a vibrant seaside backdrop this time, the place Irina effortlessly channels the essence of zodiac indicators. Guided by the artistic path of Ronnie Cooke Newhouse and Karl Bolander, the marketing campaign is a stellar fusion of artwork and vogue.

Styled by Carlyne Cerf De Dudzeele, Irina showcases a pleasant array of Fendi vogue decisions, together with bucket hats, knit attire, silk scarves, and a classy swimsuit. To finish the right summer season ensemble, Fendi pairs these seems to be with fashionable heeled sandals.

After all, no Fendi marketing campaign can be full with out their iconic baggage. The must-have equipment of the season embody the timeless Peekaboo, the trendy Baguette, and the radiant Sunshine, every exuding its personal distinctive attraction.

Guido Palau works his magic on Irina’s wavy tresses, whereas the legendary Pat McGrath works on her sun-kissed pores and skin. Collectively, they create a mesmerizing magnificence look that completely enhances the summery theme. The mannequin additionally showcased her seems to be in a current Furla commercial.