For many who had been unaware, Pharrell Williams is now the Males’s Artistic Director of Louis Vuitton. After the passing of Virgil Abloh, Louis Vuitton selected Pharrell as his successor. The announcement was made earlier this 12 months again in February 2023.

Whereas nothing official or concrete had come out after the general public announcement, Pharrell has now unveiled his first Louis Vuitton promotional marketing campaign and will probably be starring Rihanna. Pharrell took to Instagram to unveil the brand new advert with out a lot context. Pharrell uploaded the photograph with the caption, “LOUIS VUITTON MEN Spring-Summer time 2024” and nothing else.

Some followers are questioning why Rihanna is modeling a males’s line however we’re certain Pharrell might be explaining that in due time. For now, try Pharrell’s first Louis Vuitton marketing campaign beneath!