To advertise the launch of its new “Icons” menswear assortment, Dior employed model ambassador Robert Pattinson to headline the marketing campaign’s unveiling.

Dior Males inventive director Kim Jones revealed his inspiration and determination to decide on Robert to showcase the brand new sequence:

“Robert and I talked lots about garments and manufacturing as a result of he’s very fascinated about vogue. I assumed it was an ideal alternative for him to put on Dior Icons as a result of we mentioned this in the course of the conception of the gathering. He’s mine Good pals, so it appeared like a good suggestion to have him mannequin.”