Home Culture This Was the Year of the Blockbuster Watch Collaboration

This Was the Year of the Blockbuster Watch Collaboration

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This Was the Year of the Blockbuster Watch Collaboration

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To wrap up the yr, GQ takes a glance again on the most intriguing concepts, developments, individuals, and tasks of 2023. For all of our year-end protection, click on right here.

Over the previous few years, the watch business has borrowed some methods from the streetwear business.Think about the drop tradition surrounding Moonswatch, together with The winding traces round Instances Sq. This makes Jordan’s common launch seem to be an outlandish factor. However the hypebeast-related practices have not penetrated the watch world as a lot as collaborations, which have emerged as one of many strongest drivers of 2023 for anybody excited by amassing.

“Generally collaboration is so lovely, it reminds you why collaboration is so essential,” Fall Out Boy bassist Pete Wentz wrote on Instagram Tales final week new On-line Ceramic G-Shock Produced in collaboration with Hour and John Mayer. Even when that heavyweight quad would not get your coronary heart racing, there are many different new watches that deserve Wentz’s reward. The magic of an awesome collaboration would not come from merely mashing two names collectively, like in a web-based child generator. The perfect connections are the results of sudden complementary pairings – in watches and human partnerships, opposites entice.

Audemars Piguet x Travis Scott

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