Christian Selmoni, Director of Fashion and Heritage at Vacheron Constantin, agrees with this concept. “Youthful collectors grew up within the rose gold period, so gold is new to them,” he stated. “They suppose it’s a refreshing change.”

Following this pattern, the model earlier this yr launched a gold model of the 222 watch, a duplicate of the watch designed by Jorg Hysek in 1977 to rejoice Vacheron Constantin’s 222nd anniversary. “There may be at all times a drive to return to stuff you beloved prior to now,” Mr. Selmoni stated. “With the rising curiosity in classic watches, that is prone to have a robust optimistic affect on clients of gold watches. Particularly, As a result of gold is the purest type of gold, there isn’t a vital value distinction between yellow gold and rose gold.”

Manufacturers that produce each watches and jewellery are seeing rising developments in each classes. Piaget, for instance, “is shifting towards gold, but it surely’s not fairly over but,” Alain Borgeaud, the model’s head of heritage, stated in a video interview from its headquarters in Geneva. “The traction within the U.S. market is robust, however we’re additionally seeing it in Japan, Hong Kong, South Korea and Europe.” There will likely be extra gold merchandise in 2024, he added.

Antoine Pin, managing director of Bulgari’s watch division, stated the corporate has been actively exploring gold. “What made it transfer from a dormant sluggish pattern to an energetic one? Shopper demand. We discovered attention-grabbing parallels between the return of small sizes, the return of the Nineteen Seventies and Nineteen Eighties, and the pure colour of gold .”

Bulgari has at all times had gold watches in its girls’s assortment, however this yr it launched a gold model of the Octo Finissimo Tourbillon Chronograph and the fiftieth Anniversary Restricted Version Octo Finissimo watch. Mr. Ping stated within the video interview: “Earlier than the COVID-19 outbreak, we had early indicators that gold was clearly again on pattern, however after the pandemic, it has turn out to be stronger once more, and I’m very happy with our efficiency in the US. The crew is admittedly driving this pattern.” The division is headquartered in Neuchâtel, Switzerland. “We’re very aware of the market.”