Lana Del Rey joins forces with SKIMS to change into the face of its 2024 Valentine’s Day assortment.

Del Rey expressed her pleasure to be part of SKIMS, saying she has been a fan of the model since day one:

“I’ve been an enormous fan of SKIMS because the starting, so it’s so thrilling to be a part of their Valentine’s Day marketing campaign… Their assortment is so lovely and dreamy, which makes it so thrilling to be with them. [photographer] Nadia Lee Cohen’s thought could be very fascinating. I hope you get pleasure from it as a lot as I do. “

The advert captures the vibe of outdated Hollywood and retro America, displaying the singer carrying attractive Valentine’s Day lingerie. One placing photograph exhibits her carrying a light-weight blue lace cutout jumpsuit full with equipment whereas sitting in a heart-shaped field of sweets.

The 2024 SKIMS Valentine’s Day assortment consists of cozy pajamas and expands to greater than 29 limited-edition lingerie, pajamas, loungewear and extra.