Alexander McQueen The trailer previewed the imaginative and prescient of latest inventive director Seán McGirr. It marks a pivotal second, integrating the model’s wealthy heritage into the material of its future.

This new chapter continues Spring 2024 Assortment Not solely does it pay homage to Lee McQueen’s seminal work, it additionally reimagines it for at present’s world, fusing the previous with the current and future.

Set in opposition to the paranormal backdrop of an historic pine forest, the occasion exuded a Celtic vibe that was each ethereal and all the way down to earth.

Seán McGirr marketing campaign preview shot by Alexander McQueen

Right here, amid lovely pure surroundings, mannequin idols and shut pals luxurious designer model Debra Shaw and Frankie Redd take middle stage. Trying on the outfits, you’ll be able to see unfastened tailoring, embellished metallic attire and purple tartan.

Adorned with a chrome toy masks within the form of a cranium, the image is deeply embedded in McQueen’s identification, they embody the playful but profound spirit of the model. These masks initially conceal one’s identification however finally reveal a noble energy, symbolizing the transformative energy of style.

The revival of the unique McQueen brand, designed by Lee McQueen himself over thirty years in the past, indicators respect for the model’s roots whereas guiding it in direction of new horizons.

This gesture of renewal and continuation was captured with a lens Tommy MalekoffIts images, along with Edward Quarmby’s artwork path, illustrates a brand new period for this legendary model.