First introduced final Could, Beyoncé formally launched Queen Bee’s hair care model, Cécred, along with her mom, Tina Knowles, and longtime hairstylist Neal Farinah.

The vary launched by the model consists of seven merchandise: Moisturizing Shampoo, Twin Shampoo-Scalp Scrub, Deep Conditioner, Restorative Masks, Conditioner and a two-part rice water protein therapy.

A hydrating conditioner is predicted to launch quickly, in addition to new bioactive keratin expertise designed to restore broken hair.

Beyoncé says Cécred is greater than only a business enterprise; it is a legacy challenge intently tied to her ancestry and household story.she advised Nature“This goes nicely past commerce. Hair is our ancestry; it is our household story. Entry to confirmed substances and creating our personal patent-pending expertise – we now have a line that is universally relevant.” “

Presently, the Moisturizing Shampoo is priced at $30, and the Fermented Rice and Rose Protein Ritual is priced at $52.