Capturing the essence of Southern California’s tranquil seashores and laid-back vibe, Mavi’s The Spring/Summer time 2024 marketing campaign highlights new season denims. The photographs, shot by Katie McCurday, spotlight the return of nostalgia by that includes mannequin Rachel Connor amid the pure fantastic thing about Los Angeles and Malibu seashores. 90s denim traits.

Mavi Spring/Summer time 2024 Promoting Marketing campaign

The pictures communicate of a simple stylish, mixed type and sustainability. The gathering options relaxed suits, high-waisted denims and tailor-made denim shorts that evoke the carefree spirit of summer season.

Mavi pairs it with a low-key T-shirt and a refreshing hyperlink prime. Denims type lineup Brings easy sophistication. The gathering emphasizes Mavi’s dedication to eco-friendly trend, introducing a spread of eco-friendly supplies.

Walnut shell again labels, sugar cane cling tags and recycled packaging are a dedication to the planet. Of word are the items made out of naturally coloured cotton, a product of regenerative farming methods.

The items stand out for his or her earthy tones and gentle, stretchy textures, seamlessly mixing pure parts with consolation.