@David Beckham
David Beckham has signed a long-term design take care of Hugo Boss to create a menswear assortment. The collaboration consists of particular and seasonal collections that replicate Beckham’s model, together with informal and formal put on. The primary full assortment will debut in Spring/Summer time 2025, and Beckham will seem in world promoting campaigns this fall.
“Over the previous few years I have been wanting to speculate extra time in design and trend, however needed to verify I used to be working with a model and staff that might ship one thing really world and impactful,” Beckham mentioned. .
Beckham will likely be concerned in all phases of the design course of. The vary will likely be priced between the premium Boss Camel vary and the principle Boss Black vary.
“David Beckham is a very world icon in sport and trend,” mentioned Hugo Boss CEO Daniel Grieder. “He completely embodies the values of our BOSS model. We’re very a lot trying ahead to seeing the primary assortment come to life and dealing carefully with David throughout this multi-year partnership.
