Designer Warren Lotas has set himself on hearth in a surprising and audacious publicity stunt to advertise his newest in-store assortment.
The incident, filmed in his flagship retailer, went viral on social media, with over 210,000 views on the time of writing. Identified for his avant-garde and rebellious designs, Lotas takes his creativity to new heights with this fiery (get it?) transfer.
Wearing a fire-resistant go well with and surrounded by a workforce of pros, Lotas lit a flame, symbolizing his fiery ardour for vogue and the audacity of his new assortment.
The brand new assortment blends Lotas’ signature streetwear and excessive vogue types, with intricate designs and distinctive prints that mirror his fearless type.
Take a look at Warren Lotas on Hearth under and store his new assortment at 8481 Melrose Place, West Hollywood.
