We do not find out about you, however our underwear drawer has been considerably uncared for of late. With greying knickers and ill-fitting bras, it might do with some TLC and Self Esteem’s sensational new lingerie marketing campaign has arrived to offer us with some much-needed inspiration. The singer, also called Rebecca Lucy Taylor, fronts the physique constructive marketing campaign for Bluebella forward of Valentine’s Day, however this is not a cutesy vogue transfer, she sees it as a “protest” towards physique shaming.

Modelling 13 completely different kinds from the newest assortment, Self Esteem selected to strip off to advertise physique confidence and have fun all our bodies. “I did it to point out I am actually happy with my physique in underwear, and to have fun the form it’s. It feels political virtually, like this can be a protest,” she tells Bluebella founder, Emily Bendell. “I will be sporting these items all yr spherical and I will really feel this assured all yr spherical. It is all for me and the enjoyment of my very own physique, which is a present.”

Whereas it is that point of yr that we are sometimes bombarded with new lingerie pushes and negligee merchandise forward of Valentine’s Day, Self Esteem is eager to level out that she hates the event and does not suppose fancy underwear is a once-a-year alternative. “I all the time say it is Valentine’s Day each bloody day of the yr in my thoughts. It appears silly to me that there is something within the calendar that may make individuals really feel alone or not like anybody else. That drives me mad,” she says.

Taylor had beforehand been in folks duo, Sluggish Membership, which cut up in 2017. She then adopted the moniker Self Esteem and launched into a solo profession, along with her 2021 album “Prioritise Pleasure” nominated for the 2022 Mercury Prize. Whereas her profession has gone from energy to energy, the connection she’s had along with her physique has been a rollercoaster trip. “I did not ask to have huge tits which are lovely, however I’ve them and I am not going to be terrified of them anymore,” she explains. “These days vogue helps me have enjoyable with the issues that I would beforehand been ashamed of, or thought weren’t proper, and lingerie now coincides with my music profession and my artwork. The concept girls are scared that they have not acquired boobs, or different girls are scared that they’ve – once you truly give it some thought, that is simply psychological.”

Simply final week, Self Esteem tweeted on 11 Jan. about how she was the goal of merciless jibes about the best way she seems to be following an look on “The Late Late Present” with James Cordon. “American persons are calling me fats on the web. Which is no matter however I actually do really feel prefer it’s a time warp right here by way of cultural societal expectations of femininity,” she tweeted. “I’ve struggled with disordered consuming my complete life and I cba to really feel shite anymore a couple of physique that’s presently working completely properly. I’m no much less gifted or glorious as a result of I am heavier than a Hadid and so forth. I could achieve or shed weight however jfc I dream of a day the place it is not a speaking level.”

Having had a tough relationship along with her physique over time, her inside energy and confidence continues to be a piece in progress, admitting that posing on the photoshoot was actually out of her consolation zone. “I used to be in combat or flight mode. It is like these are after-shock echoes of my previous self,” she reveals. “For all the pieces constructive that I say, I am nonetheless experiencing the adverse emotions and insecurities about my physique – they’re nonetheless there. However after the Bluebella shoot I used to be so happy with myself. I really like these footage and it appears like an actual turning level.”

Learn on to see extra of Self Esteem’s marketing campaign and purchase a number of the units she so confidently fashions.