Stylish issue apart (extra on that in a bit), what Veja is probably greatest identified for is for being sustainable earlier than “moral” and “recycled” have been the buzzwords they’re right now. (“We determined to reinvent a product that was quite common, however to deconstruct it and reconstruct it once more, however making a constructive environmental and social affect at each step of the way in which,” Kopp informed me within the 2017 Fashionista interview.) From the very starting of the model, responsibly sourced rubber, textiles, and pure skins have been baked into Veja’s DNA, as have been making certain that factories offered truthful wages and secure situations. (It additionally famously has a $0 advertising price range, permitting for funds to go additional the place it counts: manufacturing, uncooked supplies, and workers’ paychecks.)
